BEYOND 2026
BEYOND is Samsara's annual customer conference, bringing together thousands of customers, partners, and employees for product launches, keynote presentations, and live entertainment. Over the past two years, I've created mainstage graphics, speaker introductions, brand reveals, digital signage, and countdowns for the event at the ARIA in Las Vegas, with additional content featured during a concert at Allegiant Stadium with Jake Owen.
Designing for displays of this scale demands a different approach. Every animation has to remain sharp, readable, and impactful across massive LED walls while supporting the energy of a live audience. My focus was always on creating motion that felt bold from the back of the room while still holding up when viewed close.
For the event countdown, I explored an AI-assisted workflow to meet an aggressive production schedule. Using Claude to develop prompts and Flora to generate footage, I curated hundreds of clips before assembling the final piece. Most of the generated content never made the cut. The final countdown features vehicles and equipment that Samsara customers see every day, helping the visuals feel familiar and grounded instead of generic.
Note: I served as Assistant Director and storyboard artist for the Brand Anthem featured after the countdown. Animation by Eric von Dymi at Gunslingers.
Created in Blender, Adobe After Effects, Claude, and Flora.